Morgan Stanley’s E-Trade Moves Toward Crypto Trading in Trump-Era Push

Morgan Stanley’s E-Trade is preparing to offer cryptocurrency trading services. Sources revealed plans to expand under the pro-crypto Trump administration. This decision comes as the cryptocurrency market surpasses a $3.5 trillion valuation. Backed by Morgan Stanley, the platform is set to compete in the evolving landscape of financial innovation.

Why E-Trade Is Eyeing Crypto Trading

E-Trade already provides access to Bitcoin and Ethereum ETFs approved by the SEC. Adding direct crypto trading would attract more users seeking diversified investment options. Digital assets, led by Bitcoin, have consistently outperformed traditional investments.

MicroStrategy’s Bitcoin investments boosted its stock value by over 381 percent in 2024. Similarly, companies like Metaplanet saw exponential stock growth after adopting cryptocurrencies. .

The Trump administration’s crypto-friendly policies create an ideal environment for this expansion. Pro-crypto SEC chair nominee Paul Atkins and Trump’s personal investments in digital assets highlight this support. 

How This Move Impacts the Market

E-Trade’s entry into cryptocurrency trading could reshape the market. Investors will gain secure access to digital assets through a regulated and trusted platform. This expansion is expected to increase global liquidity and accelerate crypto adoption.

Legacy platforms like Coinbase may face stiffer competition as E-Trade joins the fray. However, broader investor access and improved security measures benefit the entire ecosystem. 

E-Trade’s push into crypto trading signals a major shift in financial services. By embracing digital assets, the platform is bridging the gap between traditional finance and modern innovation.